NFLPA x Opendorse Influencer Hot List 2020

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A look at current NFL players in Total Engagements, Growth Rate and Consistent Activity across social media over last season through May 31, 2020.

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Top 10 - Overall Total Engagements

This list reflects total engagements on Twitter, Instagram and Facebook

  1. Odell Beckham Jr. Cleveland Browns
  2. Tom Brady Tampa Bay Buccaneers
  3. JuJu Smith-Schuster Pittsburgh Steelers
  4. Julian Edelman New England Patriots
  5. J.J. Watt Houston Texans
  6. Russell Wilson Seattle Seahawks
  7. Patrick Mahomes II Kansas City Chiefs
  8. Todd Gurley Atlanta Falcons
  9. Ezekiel Elliott Dallas Cowboys
  10. Carson Wentz *Philadelphia Eagles

Top 10 - Growth Rate

This list reflects players with rapidly growing followers (percentage of new followers, minimum 100K total)

  1. DK Metcalf Seattle Seahawks
  2. George Kittle San Francisco 49ers
  3. Raheem Mostert San Francisco 49ers
  4. Darius Leonard Indianapolis Colts
  5. Patrick Mahomes II Kansas City Chiefs
  6. Kyler Murray Arizona Cardinals
  7. Fred Warner San Francisco 49ers
  8. Michael Gallup Dallas Cowboys
  9. Deebo Samuel San Francisco 49ers
  10. Steven Nelson Pittsburgh Steelers

Top 10 - Most Consistently Active

The most active players who also met audience (top 50%) and engagement (+0.5%) thresholds. Consistent activity is a leading indicator for marketability on social. It keeps players engaged with their audience, while providing marketers with actionable, predictable data with which to build effective campaigns.

  1. Cam Jordan New Orleans Saints
  2. Tyrann Mathieu Kansas City Chiefs
  3. Derrius Guice Washington Redskins
  4. Richard Sherman San Francisco 49ers
  5. Russell Wilson Seattle Seahawks
  6. Melvin Gordon Denver Broncos
  7. Alvin Kamara New Orleans Saints
  8. Mohamed Sanu New England Patriots
  9. George Kittle San Francisco 49ers
  10. Tyler Lockett Seattle Seahawks

Read more about the Influencer Hot List 2020.